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Toyota issues recall announcement affecting 880,000 vehicles

May 2005-Toyota Motor Corp. said it is recalling about 880,000 sport utility vehicles (SUVs) and pickup trucks worldwide because of a defect that could affect steering. In the United States, 774,856 Toyota SUVs and pickup trucks have been recalled, including the 2001-2004 model years of the Tacoma, the 2001-2002 versions of the 4Runner and the 2002-2004 model years of the Tundra and Sequoia. Toyota's recall announcement also affects 22,000 vehicles in Japan, 22,000 vehicles in Europe, 14,000 vehicles in Australia and 10,800 vehicles throughout the rest of the world. Read More

SUV Rollover news

$27 million advertising campaign trying to promote SUV driving safety
February 1, 2005

Attorney generals across the United States announced a $27 million advertising campaign funded through a 2002 nationwide settlement with Ford is targeting men ages 18 to 34 who drive SUVs.

Male SUV drivers between the ages of 18 and 34 have been shown to be involved in a disproportionate number of SUV rollover accidents. States had accused Ford of running deceptive ads promoting the safety of SUVs, so the campaigns, unveiled at a news conference at the Central Park Zoo, features a monster named Esuvee that urges SUV drivers not to speed, overload the vehicles, check tire pressure regularly and to wear seatbelts.

In 2002, National Highway Traffic Safety Administration figures show there were 2,448 deaths and 58,000 injuries because of SUV rollover crashes in the U.S. According to Susan Ferguson, senior vice president of research at the Insurance Institute for Highway Safety, she is skeptical over what effect the ads would really have. Ferguson said that research suggests behaviors through education alone do not change people.

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